The Makeup Artist
Sophie Garth is beautiful and she makes other people feel beautiful. Yet, the world of beauty entrepreneurs is way more complex than you would think. How dare a young woman from Tauranga advocate for sustainable careers within the makeup industry? As both a makeup artist and podcast host,…
In Sophie's words
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Sophie Garth is beautiful and she makes other people feel beautiful. Yet, the world of beauty entrepreneurs is way more complex than you would think.
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How dare a young woman from Tauranga advocate for sustainable careers within the makeup industry? As both a makeup artist and podcast host, Sophie ardently champions sustainable and cruelty-free practices within the beauty industry. Sophie's mission, fuelled by her desire to create a positive impact on individuals and Papatūānuku alike, makes her brave and vulnerable at the same time. What does the beauty industry care about and how does that align with our values?
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None of us lives in isolation or in front of a white background which is only there to display our vanities for likes. We are part of nature and once we remove ourselves from our source, we risk losing it all.
The white spot in Sophie’s protective garment and her exposed shoulder signal that we need nature - not only for pretty photos, clothing and make up products - our very existence depends upon it.
Do you love me? Do I love myself? How much is a woman who cares about more than the bottom line allowed to challenge her industry in Aotearoa New Zealand in 2024?
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